Inspiration Board:
Curated illustrative design to showcase the fun, lighthearted, playfulness of "Don't cry over spilt milk". The organic shapes also represent the eco-conscious and sustainable aspect of Spilt Milk Café.
Keyword Themes:
Nostalgic, Sustainable, Handcrafted and Comforting
Audience:
Urban millennials and gen z people who value sustainability, artisnal drinks and social media-worthy aesthetics
The name "Spilt Milk" reframes a negative phrase into a positive experience (spills = unexpected joy).
Tagline "Where every sip tells a story" ties into the idea of embracing imperfections.
Explored motifs: milk droplets, abstract bottle shapes, minimalist people holding milk bottles, coffee swirls, steam swirls
Trust, depth (anchors the brand)
Coffee, earthiness (organic feel)
Softness, milk (inviting warmth)
Bricolage
Grotesque
